

Katy Milkman on How to Change
May 3, 2021
Katy Milkman, a behavioral scientist and author at the Wharton School, dives into the fascinating science behind changing our habits. She discusses strategies for overcoming willpower struggles and the importance of making desired behaviors enjoyable. The conversation highlights the 'fresh start effect' and the interplay between self-control and motivation. Milkman also addresses the complexities of behavioral research reliability and the profound impact of belief and peer influence on personal growth.
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Willpower Strategies: Carrot and Stick
- Use commitment devices like website contracts or smaller plates to restrict future bad decisions.
- Create rewards or "temptation bundles" to make good habits enjoyable, like watching TV while exercising.
The Puzzle of Irrationality
- People aren't always rational and struggle to do the right thing, even when desired.
- This deviation from rationality can be explained by present bias, where immediate gratification overrides long-term goals.
Ancient Wisdom, Modern Science
- Traditional practices often reflect modern behavioral insights.
- The "fresh start effect" shows that people pursue goals more at new beginnings, similar to religious rituals.