Katie Milkman

Katie Milkman, a behavioral scientist at the Wharton School and author of "How to Change," explores the dynamics of fresh starts. She discusses how the pandemic might offer the largest reset in history. Topics include the psychology behind New Year's resolutions, accidental and forced fresh starts, and how habits can be transformed through disruptions. Milkman highlights the complexities of achieving personal goals and the power of flexibility in routines, providing insights that inspire listeners to embrace change.

Katie Milkman, host of the Choiceology podcast and a professor at the Wharton School, teams up with Melina Palmer to explore the fascinating left digit bias. They discuss how this psychological phenomenon affects our perception of prices, revealing why $4.99 feels much cheaper than $5. The conversation dives into its real-world implications in healthcare and consumer decisions, including intriguing stories about iTunes’ pricing strategy. Listeners will learn how being aware of this bias can enhance their decision-making skills.

Katy Milkman, a behavioral scientist and author at the Wharton School, dives into the fascinating science behind changing our habits. She discusses strategies for overcoming willpower struggles and the importance of making desired behaviors enjoyable. The conversation highlights the 'fresh start effect' and the interplay between self-control and motivation. Milkman also addresses the complexities of behavioral research reliability and the profound impact of belief and peer influence on personal growth.

Katie Milkman, a Wharton School professor and author of "How to Change," dives into the dynamics of personal transformation. She explores the psychological 'fresh start effect,' discussing its significance during New Year’s and the pandemic. The conversation highlights fascinating studies on how disruptions, like commuting changes and life events, can trigger impactful behavior change. Milkman shares insights on setting goals and navigating the complexities of habit formation, emphasizing the power of second chances and self-compassion.

Katie Milkman, a Wharton Professor and consumer behavior expert, shares insights on temptation bundling—combining enjoyable activities with chores to improve motivation. She discusses how rising temperatures can influence our shopping decisions, often to our detriment. The conversation also touches on Costco's impressive performance juxtaposed against its stock dip, Tesla’s innovations in battery technology, and the struggles of brands like Stitch Fix. Expect a lively discussion on behavioral science and its impact on consumer habits.