Secret Leaders with Dan Murray-Serter & Chris Donnelly
Omaze: A Unicorn Business Built by Giving Away Millions to People & Charity
Jan 28, 2025
Matthew Pohlson, co-founder and CEO of Omaze, has transformed the business landscape with innovative fundraising tactics, raising over $300 million for charity through unique prize giveaways. He shares how he convinced the Pope to sell his Lamborghini and orchestrated a space trip with Richard Branson. Pohlson’s near-death experience deepened his leadership and empathy, guiding him through the challenges of blending profit with purpose, while leveraging celebrity engagements to amplify charitable impact.
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Quick takeaways
- Matthew Pohlson's innovative approach with Omaze demonstrates that combining entertainment and philanthropy can effectively raise substantial funds for charities.
- A near-death experience profoundly transformed Pohlson's leadership style, emphasizing the importance of love and connection in business and life.
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