Omaze: A Unicorn Business Built by Giving Away Millions to People & Charity
Secret Leaders with Dan Murray-Serter & Chris Donnelly
The Art of Storytelling in Business
This chapter highlights a turning point in the speakers' business journey, spurred by a collaboration with a famous actor and the influence of 'Breaking Bad.' They explore the significance of storytelling in marketing, emphasizing how simplified narratives can effectively engage audiences while positioning customers at the center. Additionally, the chapter discusses the challenges faced by entrepreneurs who aim to balance profit with social impact, delving into perceptions around coaching and the benefits of resilience through adversity.
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