Masters of Scale How to find your big idea w/Spanx's Sara Blakely
Jan 3, 2020
Sara Blakely, the innovative founder of Spanx, shares her journey of discovering her billion-dollar idea through relentless searching and quick action. She emphasizes the importance of resilience and finding the right support in entrepreneurship. Guest Andrés Ruzo, a National Geographic Explorer, intertwines his adventurous quest for the Boiling River in the Amazon, reinforcing themes of collaboration and market awareness. The conversation highlights how both creativity and persistence are essential in transforming inspiration into impactful business realities.
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The Boiling River
- Andres Ruzo heard a childhood legend about a boiling river in the Amazon.
- He pursued this legend, despite skepticism, and eventually found the river with help from his aunt and local shamans.
Finding Your Big Idea
- To find your big idea, relentlessly search for it and be ready to act.
- Successful entrepreneurs constantly explore, seek help, and overcome setbacks.
Visualizing Success
- Sara Blakely visualized being on Oprah's show as a sign of success.
- She explored different paths, including law school and stand-up comedy, searching for her big idea.
