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13min chapter
How to find your big idea w/Spanx's Sara Blakely
Masters of Scale
The Birth of Spanx: An Entrepreneurial Journey
This chapter explores the inception of Spanx, revealing the transformative moment that sparked the creation of women's shapewear. It details the challenges faced by the entrepreneur in overcoming industry skepticism, seeking manufacturing partners, and the importance of patents to protect innovative ideas. The narrative emphasizes resilience, discretion in sharing concepts, and the value of a supportive team in turning a vision into reality.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode