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How to find your big idea w/Spanx's Sara Blakely

Masters of Scale

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The Quest for Innovation

This chapter follows an explorer's adventurous search for the legendary Boiling River in the Amazon, intertwining themes of science and indigenous wisdom. It serves as a metaphor for entrepreneurship, underscoring the significance of resilience, collaboration, and the relentless pursuit of innovative ideas. Through inspiring personal stories and practical tips, the discussion emphasizes the importance of recognizing market needs and creating conducive environments for creativity in business.

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