SaaStr 679: Scalable, Low CAC Growth Tactics with Hypergrowth Partners Co-Founder Guillaume Cabane

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Jul 31, 2023

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ADVICE

Growth Team and Tech Stack

Build a growth team with engineers to drive experimentation and innovation.
Adopt an aggressive marketing stack, exploring cutting-edge tools for differentiation.

INSIGHT

Modern outbound involves mapping your target market and using personalized copy at scale.
Leverage intent data, technographic data, and website visits to identify high-potential leads.

ANECDOTE

Ramp consolidated multiple data vendors into one platform (Waterfall) for better contact data coverage and cost efficiency.
This streamlined their process and provided a competitive advantage.

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