The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 679: Scalable, Low CAC Growth Tactics with Hypergrowth Partners Co-Founder Guillaume Cabane

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Use Technology to Solve Problems

If you're capable of having an anonymous visitor come on your website, that is a competitive mode. An example of using engineers, opts engineers to build ads: How do you build the tab? I'm going to pull an example from the RAM playbook; they used to have multiple vendors. They found these guys waterfall, a European company, that aggregates all the vendors into one API, into one platform, one cost.

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