The Future of Sports Betting

We give them an opportunity to be the best, I would say, on the outcome of the upcoming college sports game. For free. It's like we've tried different versions of that. We launch a gift card. Now, this has a response rate of above 10%. What's interesting is that just sending the email will take the demo with me. And I'll give you a $50 gift card, $100 gift card, has a much lower response. Though the actual pay-quake is higher, in this case, your team could lose. But this is personalized. Very, very relevant. All this is about the GPT. And this is the modern approach. So that