Agency Business Episode 7: OMD’s Chrissie Hanson on Media Strategy, Data & Leadership
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Feb 3, 2025 Chrissie Hanson, CEO of OMD USA, shares her extensive background in media buying and planning, emphasizing how it informs her leadership style. She discusses the evolving role of media agencies, blending creativity with data-driven strategies. Chrissie reflects on her journey from strategist to CEO, highlighting the importance of continuous learning and consumer insights. The conversation also covers strategic acquisitions, the need for innovative agency cultures, and maintaining brand integrity in a fast-paced media landscape.
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Chrissie Hanson's Career Journey
- Chrissie Hanson shared her journey from growing up in Hong Kong to becoming CEO of OMD USA.
- Her diverse experiences shaped her strategic and client servicing approach in media.
Value Deep Craft Knowledge
- Stay close to your craft and understand every detail even as you move up in leadership.
- This deep knowledge earns client trust and drives innovation.
Master Dual Leadership Mindset
- Develop the ability to switch between big-picture thinking and attention to detail in leadership.
- Commit to understanding the financial impact of decisions and continuously learn.