Co-hosts Olivia Morley and Brian Wieser sit down with Chrissie Hanson, CEO of OMD USA, to discuss the evolving role of media agencies, balancing creativity with cost efficiency, and how brands can maximize the impact of their media investments.
Chrissie shares her journey from strategist to CEO, highlighting how her background in media buying and planning has shaped her leadership style. She offers a candid look at the challenges and opportunities facing agencies today, from the push for centralization within holding companies to the evolving expectations of clients navigating an increasingly complex media landscape.
From fostering a culture of innovation to leveraging data and technology for better media outcomes, this conversation explores the intersection of strategy, creativity, and business leadership in today’s agency world.
Reach Out
For sponsorship inquiries or to discuss potential guests, email:
đź“© Brian at brian@madisonandwall.com
đź“© Olivia at olivia@fusionfrontmedia.com
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Explore Our Other Podcasts:
🎬 Screen & Sponsor – Olivia & VaynerMedia media manager Jessie Holder explore how brands are shaping Hollywood.
📊 The Madison and Wall Podcast – Brian opens up about his latest work—plus crucial economic, financial, and industry trends.
A Note From Our Sponsor
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With expertise across all agency types—creative, media, influencer, and shopper—FirmDecisions provide comprehensive coverage of a brand's agency portfolio.
Stop wondering if your marketing budget is working as hard as it can. Let FirmDecisions help you strengthen agency relationships, improve governance, and drive better business outcomes.
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