Chrissie Hanson

CEO of OMD USA, with a background in media buying and planning. Her leadership style is shaped by her experience as a practitioner, emphasizing the importance of understanding every detail of the media landscape.

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Feb 3, 2025 • 29min

Episode 7: OMD’s Chrissie Hanson on Media Strategy, Data & Leadership

Chrissie Hanson, CEO of OMD USA, shares her extensive background in media buying and planning, emphasizing how it informs her leadership style. She discusses the evolving role of media agencies, blending creativity with data-driven strategies. Chrissie reflects on her journey from strategist to CEO, highlighting the importance of continuous learning and consumer insights. The conversation also covers strategic acquisitions, the need for innovative agency cultures, and maintaining brand integrity in a fast-paced media landscape.

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