Mind Pump: Raw Fitness Truth 1810: Why Most Trainers Are Broke
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May 9, 2022 Jason Phillips, a fitness and nutrition expert, shares his insights on why many personal trainers struggle financially despite a booming industry. He highlights the gap between skilled trainers and business acumen, discussing the critical importance of understanding lead generation and client retention. Jason advocates for offering free services as a strategic growth tool and emphasizes the need for patience and consistency in achieving success. With a focus on adapting strategies and fostering client relationships, he empowers trainers to build sustainable careers.
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Trainer Paradox
- There's high demand and low supply for quality trainers, yet many are broke.
- This paradox highlights a disconnect between market need and business acumen.
Trainers Suck Initially
- New trainers often lack either business acumen or practical training knowledge.
- Recognize your weaknesses and focus on improving both skill sets.
Root of the Problem
- Trainers often blame marketing and sales for struggles, but the root issue is usually their ability to deliver results.
- Focus on mastering your craft, as it directly impacts confidence and success.