The Product Experience
How to set up your product org for success - Trisha Price (CPO, Pendo)
Mar 19, 2025
Trisha Price, CPO at Pendo, shares her insights on establishing a successful product organization, highlighting her experience in guiding teams through growth. She discusses the shift towards an outcome-driven culture and the importance of aligning product teams with customer insights. Trisha emphasizes measuring success with qualitative metrics like NPS and using AI to understand customer sentiment. She also advocates for integrating OKRs to foster innovation and collaboration, showcasing practices that encourage engagement and quick iterations in product development.
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Quick takeaways
- Pendo's success stems from transitioning to an outcome-driven culture that prioritizes measurable results over simply delivering product features.
- The company's commitment to innovation is reflected in its structured approach to managing customer requests while aligning with long-term strategic goals.
Deep dives
Growth and Expansion at Pendo
Pendo has experienced significant growth over the past three and a half years, with revenue more than doubling during this period. The company has successfully transitioned from primarily serving technology and SaaS companies to catering to traditional sectors such as healthcare and banking, reflecting a broader adoption of product-focused strategies. Noteworthy achievements include the evolution of Pendo's offerings from an analytics and guides company to a comprehensive platform for product leaders, integrating various tools such as session replay and AI features. This strategic shift underscores Pendo's commitment to enhancing product engagement and customer success across diverse industries.
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