The Product Experience How to set up your product org for success - Trisha Price (CPO, Pendo)
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Mar 19, 2025 Trisha Price, CPO at Pendo, shares her insights on establishing a successful product organization, highlighting her experience in guiding teams through growth. She discusses the shift towards an outcome-driven culture and the importance of aligning product teams with customer insights. Trisha emphasizes measuring success with qualitative metrics like NPS and using AI to understand customer sentiment. She also advocates for integrating OKRs to foster innovation and collaboration, showcasing practices that encourage engagement and quick iterations in product development.
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Trisha's Career Path
- Trisha Price transitioned from software engineering to product management due to her interest in business problems and solutions.
- She led product and technology at Encino before joining Pendo as CPO.
Pendo's Growth
- Pendo's revenue more than doubled, expanding into enterprise markets beyond tech and SaaS.
- They evolved from analytics and guides to a platform with session replay, AI, and orchestration features.
Outcome-Driven Organization
- Build an outcome-driven organization by hiring leaders who understand business and customer needs.
- Focus on outcomes, not just features, to drive revenue growth.
