Daybreak

Why we date, marry, or breakup with Swiggy Instamart, Blinkit, Zepto & BigBasket

May 30, 2024
Praveen Gopal Krishnan from The Ken discusses India's 10-minute delivery apps, user behavior, and app loyalty. They explore why people choose specific apps and how they shape the economy. The podcast delves into user preferences, survey results, and the unique traits of Swiggy, Instamart, Blinkit, Zepto, and BigBasket. Factors influencing user loyalty are analyzed, along with a comparison of Blinkit and Zepto's strengths and demographics.
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