

Why we date, marry, or breakup with Swiggy Instamart, Blinkit, Zepto & BigBasket
May 30, 2024
Praveen Gopal Krishnan from The Ken discusses India's 10-minute delivery apps, user behavior, and app loyalty. They explore why people choose specific apps and how they shape the economy. The podcast delves into user preferences, survey results, and the unique traits of Swiggy, Instamart, Blinkit, Zepto, and BigBasket. Factors influencing user loyalty are analyzed, along with a comparison of Blinkit and Zepto's strengths and demographics.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Exploring Pjk's Insights on Quick Commerce and Business Perspectives
01:50 • 2min
The Rise and Survival of Quick Delivery Apps in India
03:28 • 5min
Survey Analysis and Respondent Profile
08:44 • 3min
Exploring Apps as People in Relationships
11:57 • 15min
Factors Influencing User Loyalty in Quick Commerce Apps
26:51 • 18min
Comparing Delivery Apps: Blinkit vs. Zemto
44:29 • 17min
Guest Appreciation and Podcast Promotion
01:01:07 • 2min