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Why we date, marry, or breakup with Swiggy Instamart, Blinkit, Zepto & BigBasket

Daybreak

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Exploring Apps as People in Relationships

The chapter analyzes how apps can be perceived as having feelings and desires akin to humans, focusing on user preferences in dating apps and real-life relationships. Personifying food delivery apps, the speaker highlights the unique traits of Swiggy, Instamart, Blinkit, Zepto, and BigBasket, drawing parallels with different relationship types. Additionally, the chapter discusses user loyalty in grocery delivery apps, exploring the factors that influence users to stick with a particular app.

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