Factors Influencing User Loyalty in Quick Commerce Apps

In today’s special Friday episode, The Ken’s Praveen Gopal Krishnan (aka PGK) joins hosts Snigdha and Rahel to talk about India’s complicated relationship with 10 minute delivery apps. They talk about how these apps are shaping our economy and society at large, and more importantly how we, as users, are shaping them.

Why do we pick a particular app, what makes us switch to another one and what makes us abandon them all together?

PGK asked his readers just that in a recent survey he carried out in his weekly newsletter, The Nutgraf. You can check it out here.

You can also check out the Bangalore floods edition Snigdha mentioned, here.

Listen to Kabir Biswas talk about Dunzo and the quick delivery business on First Principles.

If you're curious about the time everyone except Zepto assumed quick commerce was dying, click here.

P.S Tell us what you thought of this episode.
a) Was the subject interesting enough for you?
b) Did you enjoy the conversation?
You can write to us at podcasts@the-ken.com.

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