Product as the Foundation for Growth

Understanding how product design influences customer acquisition is crucial for building a successful business. Companies often fail to align their product’s functionality with their go-to-market strategies, particularly when they confuse user and buyer roles in their Product-Led Growth (PLG) motion. For instance, if a company’s product requires extensive onboarding and professional services for customer success, it limits scalability and impacts retention. Companies must take the time to analyze their product’s usability and customer interactions from the outset to create a strong foundation for growth.