2min chapter

SaaS Interviews with CEOs, Startups, Founders cover image

Frame.io COO Shares How they Built Product to Hit 1m Users and Exited to Adobe for $1.25b

SaaS Interviews with CEOs, Startups, Founders

CHAPTER

The Importance of Onboarding and the Dangers of Automation

This chapter emphasizes the necessity of a strategic onboarding process for customers, advocating for a product-first approach. It warns against excessive automation without addressing core issues, advocating for collaboration between product and go-to-market teams to enhance customer experience.

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