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Sales Leadership Podcast
Episode 242: Jake Dunlap, CEO of Skaled: AI isn’t Coming... AI is Here.
Aug 16, 2023
Jake Dunlap, CEO of Skaled, discusses the impact of AI in sales organizations, including practical integration and benefits such as increased productivity. They explore the use of Chat GPT for persona tasks and client conversations, highlight the importance of continuous learning, and delve into adapting sales processes to customer behavior. The chapter explores the significance of AI in sales and its impact on sales leadership roles.
59:11
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Quick takeaways
- AI in sales can assist with onboarding and role play, improving salespeople's skills and effectiveness.
- AI tools enable highly personalized and targeted sales outreach, increasing response rates and campaign effectiveness.
Deep dives
Using AI to Improve Onboarding and Role Play
One of the main benefits of using AI in sales is its ability to assist with onboarding and role play. Salespeople can use AI tools like chat GPT or Bing to quickly learn about their target industry, understand pain points, and identify key touch points to book meetings. Additionally, AI can be used to simulate realistic sales scenarios, allowing sales representatives to practice their pitches and refine their skills. This improves their overall effectiveness and helps them ramp up faster.
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