Get the app
public
ios_share
The WARC Podcast
chevron_right
The Effective CMO: Telstra's Brent Smart
Sep 11, 2025
36:03
forum
Ask episode
play_arrow
Play
view_agenda
Chapters
auto_awesome
Transcript
info_circle
Episode notes
Aussie telco Telstra has successfully implemented core effectiveness principles across its brand. CMO Brent Smart joins WARC's Anna Hamill to discuss Telstra's brand evolution.
