Brent Smart
Chief Marketing Officer at Telstra since 2022 with a background leading creative agencies (including Saatchi & Saatchi New York and Colenso BBDO); focuses on creativity, brand building and marketing effectiveness.
Best podcasts with Brent Smart
Ranked by the Snipd community
Sep 11, 2025 • 36min
The Effective CMO: Telstra's Brent Smart
Brent Smart, the Chief Marketing Officer at Telstra, discusses the company's journey in brand evolution. He emphasizes the importance of creativity in driving commercial impact and shares how Telstra differentiates itself through unique craft and brand distinctiveness. Brent also talks about the success of the 'Wherever We Go' campaign on TikTok, the strategic shift in marketing spend towards a balanced approach, and the integration of AI in enhancing customer experiences. His agency background influences his innovative perspectives on branding and marketing effectiveness.
Dec 28, 2023 • 45min
Brent Smart - CMO, Telstra
Brent Smart, CMO of Telstra, shares insights on marketing and advertising. He discusses creating conditions for great ideas, his experience transforming NRMA Insurance, and the challenges of network agencies. He also emphasizes the need for a new agency model that combines independent agencies and network agencies for better results.
