The Morning Brief Corner Office Conversation with Yannick Bolloré, Havas Group Chairman & CEO
Jun 5, 2025
Yannick Bolloré, Chairman and CEO of Havas Group, shares insights on the booming Indian advertising market, emphasizing its unique landscape compared to the global scene. He discusses how India's digital ad growth, driven by a rising middle class, is a blueprint for future strategies. With a significant workforce expansion and a strong focus on AI, Bolloré highlights the importance of embracing technology for personalized campaigns. He also touches on geopolitical impacts on advertising, revealing the dual challenges and opportunities that lie ahead.
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India and China: Dual Growth Giants
- India and China are both fast-growing advertising markets with massive populations.
- Yannick Bolloré sees them as complementary, not competitors, for global advertising and business.
Drivers of India's Ad Growth
- India's advertising growth is driven by a booming middle class gaining buying power.
- Digital advertising now exceeds traditional media spending, highlighting a major shift.
Geopolitical Tensions Impact Temporarily
- Geopolitical tensions can temporarily impact advertising, especially event cancellations.
- Long term, such tensions don't diminish India's advertising growth potential.