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Corner Office Conversation with Yannick Bolloré, Havas Group Chairman & CEO

The Morning Brief

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India's Advertising Boom amidst Global Dynamics

This chapter examines India's rapid growth as a key market for multinational advertising firms, contrasting its potential with the challenges posed by geopolitical tensions and economic uncertainties. It highlights the influence of a rising middle class and technological advancements, particularly AI, on the advertising landscape. The discussion underscores the dual nature of these changes, balancing optimism about future growth with the need for strategic adaptation in a competitive environment.

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