Havas Group, the world’s fifth-largest advertising network, counts India as one of its most successful markets. In this special Corner Office Conversation, Yannick Bolloré, Chairman and CEO of Havas Group, talks to Ratna Bhushan about why Indian branding and advertising is a “completely different world”. With several big accounts such as Reckitt Benckiser, HUL and Tata Steel and a headcount that has grown 10X in eight years and poised to double in the next few, Havas is betting big on India's booming middle class, digital-first consumers, and world-class talent base. Bolloré shares how India’s digitisation story where digital ad spends have overtaken traditional media offers a blueprint for the future. He also explains why Havas embraced AI early, how it’s slashing production costs while enabling hyper-personalised campaigns and why he wants every Havas employee to be AI-trained. Bolloré also discusses how geopolitical uncertainty from Trump’s tariffs to regional tensions continues to have an impact on advertising.
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If you like this episode, check out more Corner Office Conversations from the podcast: Adar Poonawalla, Sandip Patel, The Mega Listing Of Vishal Retail, Corner Office Conversation with Philippe Schaillee, Global CEO, Costa Coffee, Antonoaldo Neves, Rajesh Jejurikar, Srikanth Velamakanni, and more!
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