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Corner Office Conversation with Yannick Bolloré, Havas Group Chairman & CEO

The Morning Brief

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Navigating Agency Competitiveness: The Role of Consolidation and Boutique Firms

This chapter explores the competitive landscape of advertising agencies, focusing on the disparities between major network firms and independent agencies. It emphasizes the strategic moves needed for small agencies to thrive, including targeted acquisitions and the unique value boutique agencies offer to brands.

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