Limited Supply

S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)

Jun 6, 2024

Explore Sephora's loyalty program success and corporate gifting. Learn about clever customer retention strategies, high spender needs, and new legal tactics. Discover the potential of corporate gifting and the importance of unified lobby efforts for small brands.

42:51

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Quick takeaways

Sephora's loyalty program drives brand loyalty through incentives and exclusive offers.

Corporate gifting is a lucrative sales channel for brands, enhancing client relationships and revenue growth.

Deep dives

Strategies for Loyalty Programs: Sephora's Approach

Sephora's Beauty Insider loyalty program showcases three tiers, offering incentives like free birthday gifts and points accumulation. Customers are drawn to the program for discounts and exclusive offers, leading to increased brand loyalty and engagement. Implementing immediate benefits upon joining and easing access to discounts fosters customer satisfaction and repeat purchases. Sephora's copywriting emphasizes customer benefits, driving engagement and enhancing the overall shopping experience.

Immediate Gratification and Customer-Centric Approach in Loyalty Programs

01:31

Making Corporate Gifting Successful

01:37

Intro

6min

Enhancing Customer Loyalty through Clever Retention Strategies

17min

Exploring High Spenders' Needs and Corporate Gifting Strategies

2min

Strategies for Successful Corporate Gifting

9min

Attorneys' New Tactic: Demanding Settlements for Facebook Tracking

6min

Collective Action for Legal Issues and Call for Retail Input

2min

Just because the guys don’t wear makeup doesn’t mean they can’t dig Sephora. They discuss the makeup giant’s clever loyalty program and explain why it’s the prime example of how to make a loyalty program work.

Then, Nik and Moiz ruminate over how to make corporate gifting a lucrative DTC business. Could their idea for a corporate gifting channel turn into the next big Faire?

And later, Nik just can’t shake his bad streak with ambulance-chasing attorneys. He’s got a chip on his shoulder and is sharpening his pitchfork for bloodsucker threatening small DTCs to pay up or else. What’s the latest sitch? And how can other DTCs make frivolous lawsuits a thing of the past?

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And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali