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S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)

Limited Supply

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Enhancing Customer Loyalty through Clever Retention Strategies

The chapter explores the power of loyalty programs in retaining customers, emphasizing the importance of benefits like price matching and exclusive discounts. It delves into various clever retention strategies employed by brands, such as offering exclusive events, free samples, and personalized experiences to top-tier members. The conversation also highlights the effectiveness of corporate gifting, personalized interactions, and proactive engagement in enhancing customer loyalty and retention rates.

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