
S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)
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Strategies for Successful Corporate Gifting
The chapter explores the effectiveness of corporate gifting programs as retention strategies, focusing on personalized and high-quality gifts for different client tiers. It emphasizes the value of making gifts meaningful and presenting them as solutions that add value to clients. The speakers discuss the evolution of corporate gifting platforms like Goody and Karma, highlighting the strategic use of gifting as a branding tool.
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