Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Shannon Houchin Made $2 Million From Pop-Up Peach Stands
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Feb 26, 2025 Shannon Houchin, an entrepreneur and former librarian, reveals her unexpected journey to success with roadside peach stands, raking in $2 million in one summer. She shares the challenges of leaving the corporate world for the sweetness of peaches and the joy of building community connections. The discussion dives into the scalability of her innovative business model, highlighting how strategic locations and adapting to customer needs fueled her growth. Shannon also emphasizes the charm of local peaches over store-bought ones, showcasing her passion for fresh, quality produce.
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Shannon's Peach Stand Origin Story
- Shannon Houchin, trained as a librarian and journalist, transitioned to selling peaches after personal hardships.
- She learned the business from scratch in South Carolina with her son, opening 100 stands in her first year.
Scaling to $2 Million
- Shannon's peach stand business scaled rapidly, generating $2 million in gross sales in the first year.
- This success was achieved through impulse purchases at strategically placed roadside stands.
Profit Potential of One Stand
- A single peach stand can net $30,000-$45,000 in profit over a summer (approximately 16 weeks).
- This is achievable by operating seven days a week, offering fresh, high-quality peaches.