From Stands to Sales: The Peach Business Journey

Shannon Houchin’s journey into the peach-selling business wasn’t exactly predictable. Trained as a librarian and a journalist, she had spent years doing in-depth research and even worked in corporate financial research.

But when personal hardships struck—including her father’s illness and a divorce—Shannon sought something more tangible and meaningful.

That’s when an old friend introduced her to the world of roadside peach stands.

Though skeptical at first, Shannon took the plunge, traveling to South Carolina with her young son Finn to learn the business from the ground up.

That summer, she gained hands-on experience, from working in orchards to setting up and running roadside stands. By the end of the season, she was hooked—and ready to start her own peach-selling venture.

Don't miss this episode where she breaks down the entire process and shares her incredible journey to success.

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