Shannon Houchin

Shannon Houchin, an entrepreneur and former librarian, reveals her unexpected journey to success with roadside peach stands, raking in $2 million in one summer. She shares the challenges of leaving the corporate world for the sweetness of peaches and the joy of building community connections. The discussion dives into the scalability of her innovative business model, highlighting how strategic locations and adapting to customer needs fueled her growth. Shannon also emphasizes the charm of local peaches over store-bought ones, showcasing her passion for fresh, quality produce.

Join Shannon Houchin, founder of Roadside Republic, as she shares her journey from corporate life to cultivating a successful roadside produce stand business with over 100 locations. Discover how she turned a $200 investment into a thriving venture with 70% profit margins. Shannon discusses the art of strategic location selection, emphasizing consumer behavior and community engagement. She also shares insights on sourcing quality peaches and adapting entrepreneurial strategies for online sales, making this a must-listen for aspiring business owners.