Topline TOPLINE HOTLINE: As a CRO, how should I approach annual planning?
6 snips
Aug 29, 2024 The hosts tackle the vital topic of annual planning at the CRO level, weighing the benefits of comprehensive plans versus internal tools. They discuss fiscal year variations and their implications for SaaS metrics, highlighting the need for alignment with organizational goals. The conversation emphasizes clear communication and structured strategies, likening planning to a butterfly's life cycle for engagement. Expect creative initiatives that enhance team alignment and drive revenue growth!
AI Snips
Chapters
Transcript
Episode notes
Create a Fiscal Year Plan
- Create a comprehensive plan outlining key actions and deliverables for the fiscal year, especially as a CRO.
- This plan can serve as an internal tool for your leadership team and potentially be presented to the company.
Fiscal vs. Calendar Year
- Fiscal years don't always align with calendar years, often due to industry-specific business cycles.
- Tech companies, for instance, might adjust their fiscal year to capture end-of-year buying.
Plan Considerations
- Consider the audience, goal, and impact on compensation plans when creating the plan.
- Clarify if the goal is team understanding, performance tracking, or compensation alignment.