CoinDesk Podcast Network

GEN C: Traditional Marketing Meets Crypto Innovation with Binance’s CMO Rachel Conlan

Aug 5, 2024
Rachel Conlan, CMO of Binance and marketing maven, shares her insights on the evolving world of crypto marketing. She discusses Binance’s innovative approaches to user acquisition and the vital role of education in fostering crypto adoption. Rachel highlights strategic brand partnerships, including a collaboration with Cristiano Ronaldo, and the importance of storytelling in engaging communities. With a forward-looking perspective, she predicts substantial growth for Binance as regulatory landscapes improve and institutional interest rises.
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