

GEN C: Traditional Marketing Meets Crypto Innovation with Binance’s CMO Rachel Conlan
Aug 5, 2024
Rachel Conlan, CMO of Binance and marketing maven, shares her insights on the evolving world of crypto marketing. She discusses Binance’s innovative approaches to user acquisition and the vital role of education in fostering crypto adoption. Rachel highlights strategic brand partnerships, including a collaboration with Cristiano Ronaldo, and the importance of storytelling in engaging communities. With a forward-looking perspective, she predicts substantial growth for Binance as regulatory landscapes improve and institutional interest rises.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 3min
Navigating the New Era of Marketing
02:38 • 8min
Navigating Trends in Marketing: From NFTs to AI Companions
10:36 • 4min
The Impact of AI on Celebrity Advertising
14:25 • 3min
Exploring Marketing in the Crypto Landscape
17:54 • 5min
The Transformative Landscape of Modern Marketing
22:40 • 4min
Crafting Connections in Crypto Marketing
26:13 • 26min
Future of Binance and Crypto Growth
52:12 • 6min