GEN C: Traditional Marketing Meets Crypto Innovation with Binance’s CMO Rachel Conlan
CoinDesk Podcast Network
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Navigating the New Era of Marketing
This chapter explores the shifting dynamics of marketing and events, with a focus on community engagement and successful case studies like VCon. It highlights the challenges brands face in adapting to social media trends, rights management, and the implications of digital innovation in the ever-evolving marketing landscape.
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Transcript
