Navigating the New Era of Marketing

Rachel Conlan, CMO of Binance, discusses the company's marketing strategies, challenges in crypto adoption and her vision for the future in this week’s episode of “Gen C”.

In this episode, we speak with Rachel Conlan, Chief Marketing Officer of Binance, the world's largest cryptocurrency exchange. Rachel discusses Binance's strategies for attracting new users, the importance of education in crypto adoption, and the role of brand partnerships in the industry by shedding light on their partnership with Cristiano Ronaldo. She also shares her vision for the future of Binance and the broader cryptocurrency landscape.

Links mentioned from the podcast: 

• Not Like Us Game
• Dallas Influencer Nara Smith Is Angering TikTok Again, Now With a Marc Jacobs Ad
• DraftKings Dumps NFT Business, Citing Legal Developments
• Meta Scraps Celebrity AI Chatbots That Fell Flat With Users
• Rachel’s Twitter

Watch this episode on video:

• YouTube
• CoinDesk

Follow us on Twitter: 

• Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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