GEN C: Traditional Marketing Meets Crypto Innovation with Binance’s CMO Rachel Conlan
CoinDesk Podcast Network
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The Transformative Landscape of Modern Marketing
This chapter examines the transformation of marketing over the last twenty years, focusing on the transition from traditional methods to a more intricate, multi-channel environment. It highlights the significance of authenticity, storytelling, and the rising role of marketers in executive positions amidst challenges like consumer saturation in the digital age.
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