Rachel Conlan

In this engaging discussion, Rachel Conlan, the Chief Marketing Officer at Binance, reveals exciting initiatives aimed at boosting financial literacy among kids. She introduces the Binance Junior product and the 'ABC's of Crypto', a children's book designed to simplify crypto concepts. Rachel shares the importance of integrating financial education into family conversations and highlights how Binance's events create meaningful connections. The focus on teaching responsible investing to children and encouraging multi-generational dialogues about digital assets is a captivating aspect of their mission.

Rachel Conlan, CMO Global da Binance e especialista em marketing com 20 anos de experiência, destrói mitos sobre criptomoedas, revelando como a tecnologia blockchain oferece segurança e transparência. Ela argumenta que o futuro do dinheiro está na utilidade prática das criptos, especialmente no Brasil. Conlan fala sobre o papel da América Latina na adoção de ativos digitais e como pagamentos em cripto integrados ao Pix podem ser revolucionários. Incríveis histórias de transformação de vidas com criptomoedas também são compartilhadas, inspirando novos usuários.

Rachel Conlan, CMO of Binance and marketing maven, shares her insights on the evolving world of crypto marketing. She discusses Binance’s innovative approaches to user acquisition and the vital role of education in fostering crypto adoption. Rachel highlights strategic brand partnerships, including a collaboration with Cristiano Ronaldo, and the importance of storytelling in engaging communities. With a forward-looking perspective, she predicts substantial growth for Binance as regulatory landscapes improve and institutional interest rises.