CoinDesk Podcast Network Binance Unveils Binance Junior Account and Children’s Book to Teach Crypto to Kids 6-17
Dec 6, 2025
In this engaging discussion, Rachel Conlan, the Chief Marketing Officer at Binance, reveals exciting initiatives aimed at boosting financial literacy among kids. She introduces the Binance Junior product and the 'ABC's of Crypto', a children's book designed to simplify crypto concepts. Rachel shares the importance of integrating financial education into family conversations and highlights how Binance's events create meaningful connections. The focus on teaching responsible investing to children and encouraging multi-generational dialogues about digital assets is a captivating aspect of their mission.
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Start Financial Education At Home
- Binance sees a gap in early financial literacy and aims to start education at home rather than waiting for schools to act.
- The goal is multi-generational conversations about saving and digital assets to prepare future financial wellbeing.
Bedtime Crypto Alphabet And Gifts
- Rachel Conlan's marketing team wrote an alphabet book, Binance A to Z, to teach basic crypto terms at bedtime.
- She uses subaccounts to gift Bitcoin and BNB to her godchildren for milestones instead of toys.
Use Playful Tools For Learning Crypto
- Use simple, playful materials like an alphabet book to introduce basic crypto vocabulary to families.
- Frame lessons as fun bedtime stories to prompt natural parent-child discussions about finance.
