Bringing a digital brand to life offline

The "ABC's of Crypto" with Binance CMO Rachel Conlan.

Binance Chief Marketing Officer Rachel Conlan joins CoinDesk Live, presented by Celo, from Binance Blockchain Week to detail the launch of Binance Junior and Binance’s “ABC’s of Crypto,” book. Highlighting Binance’s key strategy to improve financial literacy with children, she aims to involve multiple generations in conversations about responsible saving and the future of digital assets.

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This episode was hosted by Jennifer Sanasie and Sam Ewen.