

How Sheila Rondeau Thinks About Aligning Brand Authenticity with Business Strategy
Feb 7, 2024
Sheila Rondeau, CEO of MOGXP, shares her expertise in experiential marketing and brand authenticity. She discusses the importance of genuine communication in attracting ideal clients and the challenges brands face in maintaining their identity amidst changing consumer expectations. Sheila emphasizes aligning core values with a brand voice and the significance of diversity in decision-making. She also highlights how analytics can support brand authenticity, warning against straying from fundamental promises. Tune in for actionable insights on how to connect authentically with audiences.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
The Essence of Brand Authenticity
01:31 • 10min
Aligning Values and Voice
11:55 • 4min
Diversity in Decision-Making and Strategic Event Planning
15:59 • 3min
Balancing Analytics and Brand Authenticity in Marketing
18:30 • 2min
Aligning Brand Authenticity with Audience Expectations
20:02 • 20min