How Leaders Think with Kenny Lange

How Sheila Rondeau Thinks About Aligning Brand Authenticity with Business Strategy

Feb 7, 2024
Sheila Rondeau, CEO of MOGXP, shares her expertise in experiential marketing and brand authenticity. She discusses the importance of genuine communication in attracting ideal clients and the challenges brands face in maintaining their identity amidst changing consumer expectations. Sheila emphasizes aligning core values with a brand voice and the significance of diversity in decision-making. She also highlights how analytics can support brand authenticity, warning against straying from fundamental promises. Tune in for actionable insights on how to connect authentically with audiences.
Ask episode
Chapters
Transcript
Episode notes