How Sheila Rondeau Thinks About Aligning Brand Authenticity with Business Strategy
How Leaders Think with Kenny Lange
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Aligning Values and Voice
This chapter explores the vital distinction between organizational values and the company's voice, stressing the need for values to be embodied in the culture. It highlights the importance of balancing a unified brand voice with individual expression, advocating for a receptive environment that fosters diverse perspectives and collective growth.
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