How Sheila Rondeau Thinks About Aligning Brand Authenticity with Business Strategy
How Leaders Think with Kenny Lange
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The Essence of Brand Authenticity
This chapter explores the critical role of engagement and authenticity in modern marketing strategies, arguing that creativity alone does not guarantee brand success. It highlights the challenges that both major brands and smaller businesses face in maintaining their identity amidst rapidly changing consumer expectations. By emphasizing the need for core values and consistent messaging, the chapter offers insights on how businesses can forge genuine connections with their audience.
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