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The Side Hustle Show
586: Monetize Your Curiosity: $80k in Revenue from a Part-Time Project
Nov 16, 2023
Harry Duran, launched the Vertical Farming Podcast with no experience, and now generates over $80k revenue. Learn about tactics for landing high-profile guests, securing sponsors, expanding into a media network, and more. Discover the strategies behind connecting with influential guests and securing sponsorships, targeting niche B2B companies with funding and marketing budgets, utilizing Crunchbase for research and SEO strategies, building relationships and sponsorship deals, building social proof and creative sponsorship strategies, approaching events as a media business, and taking imperfect action and building a reputation.
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Quick takeaways
- Leveraging strategic partnerships and consistency can establish a side hustle podcast as a leading authority in a niche industry.
- Treating sponsors like gold by providing maximum visibility and overdelivering can lead to successful sponsorship strategies in podcasting.
Deep dives
Building a Niche Podcast: Vertical Farming
Harry Durant shares how he created a successful side hustle podcast in the niche industry of vertical farming. Despite not being an expert in the field, Harry quickly built a loyal audience by leveraging his podcasting skills and interviewing influential CEOs and founders in the vertical farming space. He attracted a $9,000 sponsor before releasing an episode, showcasing the power of leveraging his platform and industry connections. Harry's podcast focuses on human-to-human conversations, inspiring listeners and showcasing the origin stories of individuals in the industry. He also explores creative revenue streams such as partnerships, media placements, and fractional equity deals with startups in the industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode