Hidden Brain

You 2.0: Deep Work

Jul 25, 2017
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INSIGHT

Deep Work Rarity

  • Deep work is rare in most knowledge work positions.
  • Constant context switching, even for brief checks, harms cognitive performance.
ANECDOTE

Email Cost

  • Atlantic Media's CTO calculated the cost of email.
  • They found that the company spent the equivalent of a Learjet yearly on emails.
ADVICE

Deep Work for All

  • Deep work is relevant for most knowledge workers, not just geniuses.
  • It improves performance in any role requiring information processing and value creation.
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