The Business of Travel
AI and the Future of Business Travel | GBTA-AI: AI and Business Travel
Sep 29, 2023
Tom Allen, CEO at AI Journal; Sam Hilgendorf, CIO at Fox World Travel; and Mat Orrego, CEO and co-founder of Cornerstone Information Systems discuss the transformative impact of AI on business travel, including generative AI, chat GBT technology, leveraging data for training models, evolution of booking process, and importance of fact-checking in AI language models.
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Quick takeaways
- Generative AI can be used to create various types of content and has both opportunities and risks, requiring fact-checking for accuracy.
- AI-powered tools like chatbots can enhance personalization in business travel, providing tailored recommendations and improving the booking process.
Deep dives
Understanding Generative AI and its Impact on Business
Generative AI, also known as JNAI, is a form of artificial intelligence technology that uses large language models to create various types of content, such as text, imagery, audio, and more. It simplifies user interfaces and can be applied to different applications, including dubbing content, translation services, and audio analysis. While generative AI offers numerous opportunities, there are also risks to consider, such as misinformation and deepfakes. It is crucial to fact-check and verify the content generated by AI to ensure accuracy and reliability in various industries, including the travel sector.
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