AI and the Future of Business Travel | GBTA-AI: AI and Business Travel
Sep 29, 2023
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Tom Allen, CEO at AI Journal; Sam Hilgendorf, CIO at Fox World Travel; and Mat Orrego, CEO and co-founder of Cornerstone Information Systems discuss the transformative impact of AI on business travel, including generative AI, chat GBT technology, leveraging data for training models, evolution of booking process, and importance of fact-checking in AI language models.
Generative AI can be used to create various types of content and has both opportunities and risks, requiring fact-checking for accuracy.
AI-powered tools like chatbots can enhance personalization in business travel, providing tailored recommendations and improving the booking process.
Deep dives
Understanding Generative AI and its Impact on Business
Generative AI, also known as JNAI, is a form of artificial intelligence technology that uses large language models to create various types of content, such as text, imagery, audio, and more. It simplifies user interfaces and can be applied to different applications, including dubbing content, translation services, and audio analysis. While generative AI offers numerous opportunities, there are also risks to consider, such as misinformation and deepfakes. It is crucial to fact-check and verify the content generated by AI to ensure accuracy and reliability in various industries, including the travel sector.
The Role of AI in Personalizing Travel Experiences
AI has the potential to revolutionize personalization in the travel industry, particularly in business travel. By leveraging AI-powered tools like chatbots, travel managers can provide personalized recommendations, itinerary suggestions, and transportation options based on individual needs and preferences. This enhances the user experience and simplifies the booking process, ultimately saving time and increasing customer satisfaction. AI can also support operational efficiencies, automate data analysis, and improve workflows, benefiting both travel companies and customers.
The Evolution of Booking with AI Technology
Booking in the travel industry has continually evolved, and AI technology is shaping the next phase of this process. AI-powered booking systems can provide a conversational interface where users can interact naturally and receive accurate and relevant travel options. With AI augmentation, travel managers can leverage AI models to simplify research, suggest itineraries, and enhance customer service. This not only improves the booking experience but also enables companies to optimize their operational efficiency, automate workflows, and support data-driven decision-making.
Considerations and Opportunities for Travel Managers
As AI technology continues to advance, travel managers can take several actions to leverage its power. First, they should ensure their AI systems are based on accurate and reliable data, verifying sources and fact-checking generated content. Second, incorporating AI into business processes, such as policy formulation and customization, can enhance productivity and efficiency. Lastly, travel managers can foster collaboration between business and technology teams, organizing workshops to explore AI applications and generate innovative ideas that address specific travel challenges and deliver improved customer experiences.
In the inaugural episode of "GBTA-AI," a series exploring the role that AI has to play in business travel, host Kevin Fliess, GBTA's Chief Marketing Officer, brings together a panel of experts in the field of artificial intelligence and business travel. Joining the discussion are Tom Allen, CEO at AI Journal; Sam Hilgendorf, CIO at Fox World Travel; and Mat Orrego, CEO and co-founder of Cornerstone Information Systems. This episode serves as the foundation for a long-term conversation on the transformative impact of AI on the business travel industry. The panel explores the concept of generative AI and its potential to reshape various aspects of business, providing valuable insights and setting the stage for future episodes that will delve deeper into this evolving and impactful topic.
The Business of Travel Podcast is your ultimate guide to navigating the ever-evolving realm of business travel. Each week, a new episode hosted by seasoned corporate travel professionals presents an engaging and enlightening exploration of key topics shaping the world of business travel today.
The Business of Travel is the official podcast of the Global Business Travel Association. Visit www.gbta.org to learn more.
Music track is Space Jazz by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
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