BOSSY

7-Figure Sales Funnels, Tiny Teams, & Sustainable Growth

Nov 2, 2023

Tara & Katie discuss sustainable growth, energy management, and finding balance in entrepreneurship. They highlight success stories like 'Miss Excel' and explore pricing strategies, leadership growth, and navigating business development challenges.

59:15

Episode guests

Kat Norton

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Episode notes

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Quick takeaways

Secret shopping competitors' funnels for market research is vital in entrepreneurship.

Optimizing sustainability over rapid growth by utilizing small teams is strategic.

Exploring varied business models highlights the importance of aligning products with audience needs.

Deep dives

Starting from Market Research

Secret shopping through competitors' funnels is highlighted as a crucial starting point for entrepreneurship. Emphasis is placed on the significance of market research through observing others' businesses to avoid reinventing the wheel and to validate market demand. The conversation underscores the importance of humility in acknowledging that originality does not equate to success and that competitors offer valuable insights for business development.

Introduction

2min

Optimizing for a Small Team with a Big Impact

10min

Entrepreneurial Energy Management and Leadership Growth

5min

Navigating Growth, Balance, and Values in Business Development

2min

Balancing Ambition and Intrinsic Growth in Business

17min

Evolution of Business Idea and Product Development

19min

Navigating Pricing Strategies and Overcoming Discomfort

4min

Tara and Katie are back and they dive deep into the world of business optimization. They challenge the notion that "bigger is always better" when it comes to entrepreneurship. Instead, they celebrate the power of small teams, great products, and exceptional customer experiences. Drawing from amazing business journeys like, "Miss Excel" (Kat Norton), a successful businesswoman who specializes in Excel courses, they explore studies on how creators can energy-manage to achieve sustainability with their product.

As they open up about their own entrepreneurial journeys, from chasing relentless growth to seeking a more balanced approach, Tara & Katie unravel the truth that many entrepreneurs face in the ongoing pursuit of finding that perfect harmony between ambition, personal well-being, and business success.

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