EP 431: Your new content marketing strategy roadmap for 2024 with Robert Rose

Content marketing strategy expert, Robert Rose, discusses the importance of strategy in content creation and the need for agencies to approach content marketing like a media company. He also explores how agencies can achieve growth by retaining and selling more to existing clients. The podcast delves into the significance of being a strategic partner and understanding AI, as well as the impact of AI on content creation and the potential of leveraging AI in content marketing strategies. Learn how to access Robert Rose's book and follow him on various platforms.