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EP 431: Your new content marketing strategy roadmap for 2024 with Robert Rose

Build a Better Agency Podcast

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Content Marketing Strategy: Origins and Release

The chapter explores the origins of a new book on content marketing strategy and the announcement of its release in 2023. The speakers discuss the importance of strategy in content creation and highlight the role of content strategy as a roadmap for marketers. They also discuss the need for agencies to approach content marketing like a media company.

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