App Marketing by App Masters
Ex-Tinder’s Insights on the App’s $1B+ Monetization Strategy
Mar 22, 2025
Discover the secrets behind Tinder's explosive growth to over $1 billion in revenue. A former executive shares insights on innovative monetization strategies, including tiered subscriptions and user engagement techniques. The conversation dives into the blend of product strategy and AI, emphasizing how these tools enhance user experiences. Listen to practical advice on minimizing churn and optimizing revenue while enjoying a lighthearted exchange of dad jokes, making for an entertaining and informative experience.
01:05:03
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Tinder's monetization success stems from its strategic introduction of multiple subscription tiers that cater to diverse user preferences and willingness to pay.
- The integration of artificial intelligence in mobile product strategy enhances user experience and shapes innovative product development for modern apps.
Deep dives
Farewell to Firebase Dynamic Links
The retirement of Firebase Dynamic Links, scheduled for August 25th, 2025, marks the end of a significant era in mobile app development. As a powerful tool that connected users across platforms and minimized the frustrating 404 errors, it showed the value of seamless user experiences. In response to this change, AirBridge DeepLinks emerges as a viable alternative, promising easy migration with no code required. App developers are encouraged to consider making the switch before the official deadline to continue providing deep linking capabilities.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
