The Best Ever CRE Show JF 4027: Direct To Seller Systems, Relationship Marketing and Scaling With LP Capital ft. Axel Ragnarsson
Sep 13, 2025
In this conversation, Axel Ragnarsson, founder of Aligned Real Estate Partners, dives into direct-to-seller strategies in New England's multifamily market. He shares his innovative playbook focusing on relationship-first outreach methods, like emails and texts, to connect with property owners. Axel discusses overcoming challenges in capital raising by leveraging platforms like podcasts and LinkedIn. He also reveals insights on scaling operations through key partnerships and managing assets effectively, underscoring the psychology of handling rejection in business.
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Relationship-First Prospecting
- Build a dream list of target properties and filter by ownership details like LLC vs individual and time owned.
- Reach out via phone, email, and text to build relationships, not to hard-sell immediate deals.
Why Tertiary Markets Favor Direct Outreach
- Unsophisticated, long-time owners in tertiary markets respond better to relationship outreach than mass marketing.
- Top-of-mind presence makes you the first call when a triggering event prompts a sale.
Fix The True Constraint First
- Diagnose your current bottleneck: deals, capital, or operations, and focus fixes there first.
- Solve capital limits by building a marketing funnel to attract many smaller LPs rather than one large demanding partner.